3 strategies for putting your company on the market leader's position. Examples: Netflix, unique Office Phone and e.t.c.

 1) FORMATION OF A PRINCIPALLY NEW OFFER FOR CLIENTS THROUGH CHANGE OF BUSINESS MODEL.  

- Everyone heard the phrase: "If you do the same as the rest, you get identical results" but 99% of people did not understand it.  - Let's take any direction for an example and see that each of them uses a long-established model of selling services or goods.  There are 1000 real estate agencies and they all work as one using the same model and are very surprised at why they do not have sales or they are extremely low.  - Here you need to remember very accurately the following: "ANY MODEL OF BUSINESS WAS EVERYONE DEVELOED" - Models like: Crowd-hosting, brokerage service format, intermediation, installment, credit, etc.  ALL THEY WERE ESTABLISHED BY ANYONE AND DID NOT BE TAKEN FROM NOWHERE.

EXAMPLE:   Previously, the rental of disks / VHS was relevant, why were these companies closed?  Because they did not rebuild their business model on time.

- But here Netflix company rebuilt its Project Model and in fact began to do the same thing as companies that were engaged in renting video and DVD discs before, but in online format, a couple cents and look through your laptop or phone that you want in excellent quality.

- The same hire, but you do not need to go anywhere, just another business model in the already existing dozens of years a niche and millions of dollars of net profit in the end.



 2) CREATING A PRINCIPALLY NEW PRODUCT.  

- The same story, entering the market with the same Goods as other companies (rolls, phones, laptops) which are sold in 100,000 companies next to you, for some reason, too, there is a surprise, why do they buy badly?

EXAMPLE: Thousands of smartphones that are approximately the same in functionality, which for the client differ only in name and price tag at the present time.

- But imagine that the smartphone Office Phone VIA will enter the market VIA which you can print the documents you need anywhere (in the car, on the road, anywhere else) do you think it would be relevant for you?  Especially for those who work in the office or often contract, or who is a designer, etc.

- Business cards are over or at the time of signing an important contract, coffee was spilled on him and there is no time to search the city for a printer?  They took Office Phone, went to the post office and, before the eyes of the client, printed out the necessary file and immediately gave it to him.

 - The technology has long been known, remember instant photo cameras?  Doing photos on which this camera immediately opened them and out of it crept color photos?  The same technology to use in conjunction with a smartphone, it's easy.


3) UNIFICATION OF TWO ABOVE METHODS.

- When we THROUGH a fundamentally new business model, we also deduce a new PRODUCT and vice versa, through a new PRODUCT we introduce a new Business Model to the market.  When one option is a lever for another.


- There are many examples, you will have something to think about.

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